6 Best SEO Tools in 2024: Enhance Your Rankings

Last updated September 6, 2024

Nowadays, brands and marketers depend on crucial tools for monitoring performance, pinpointing problems, suggesting improvements, evaluating advancement, and streamlining laborious tasks. I researched through multiple SEO tools, including the ones I regularly use, to find the best SEO software for you.

What are SEO Tools?  

SEO tools are tools that can be used to improve an SEO plan. These tools serve different purposes like analyzing search queries, automating reports, offering AI-driven optimization, and evaluating website performance. 
 
You can use an SEO audit tool specifically designed to evaluate different metrics associated with efforts in SEO. 
 
Then, a keyword research tool can be primarily utilized for gathering information on keyword search metrics or helping to identify specific target keywords. 
 
Rank trackers may perform basic keyword research, though their major function is to monitor the ranking of certain web pages or domains for specific keywords. 
 
Then, all-inclusive tools have a vast array of functions while offering a more comprehensive set of tools. They even have advanced features such as automation and artificial intelligence. 
 
So, what are the best SEO tools in 2024? Let's look at them.

1. Semrush  

Semrush is an SEO tool that has the ability to accomplish a wide range of tasks, particularly centered around keywords, SERP analysis, and page ranking metrics. 
 
Their rank tracker's capabilities and insights are flexible and robust enough to cater to the performance monitoring requirements of both small and large businesses. 

 
Widgets can be added to the detailed dashboard in order to offer a complete overview of a monitored domain's performance in different categories such as authority, average time spent on a site, backlinks, organic keywords, and traffic. 

 
Semrush is excellent for tracking keywords and SERPs, and also offer advanced tools for optimizing content. 
 
Their SEO tool provides additional add-ons that can assist in filling gaps, such as its free Writing Assistant. 
 
In addition, Semrush is consistently expanding its automation and integration capabilities. Some of its SEO tools include: 

• Site Audit: Perform a thorough SEO audit on your website and identify over 140 common issues.
• Keyword Magic Tool: Automatically suggests keywords that are related to a particular search term. 
• Backlink Gap: Compare the backlink profiles of two distinct domains or web pages. 
• Position Tracking: Customize daily updates to see the rankings of your website and competitors for specific keywords. 
• Keyword Gap: Examine web pages and domains to discover keywords not yet used.  

2. Surfer SEO 

Surfer SEO stands out as one of the most unique tools included in this list. It provides a straightforward package of various tools - SERP Analyzer, Keyword Research, Audit, Content Editor, and Domain Planner.

 
Surfer SEO carries out SEO audits and its comprehensive analysis also proves valuable for conducting keyword research. It enhances actionability through seamless AI integration. 
 
For instance, the Surfer SEO's Keyword Research tool categorizes topic suggestions based on user intent, allowing you to input them inside the AI-powered Content Editor. 
 
You can also use SurferSEO to insert an outline, compose your article, and enhance the content. 
 
You will have access to instant structure ratings, content scoring, and suggested related terms

to help adjust on-page SEO tactics in real-time. 
 
Surfer SEO's SERP Analyzer surpasses similar tools from competitors. I adore its dynamic graph displaying statistics for metrics such as character counts, word counts, partial keywords, and keyword density in the top 48 positions. 

 
Underneath that, you may arrange SERP links in order to compare competitors' performance in terms of keywords, popular phrases, and shared backlinks. 

 
Surfer SEO is undeniably a top-tier tool that is completely worthwhile. 

3. Hubspot  

HubSpot's platform includes many remarkable features for SEO. 
 
Their Marketing Hub comes with an integrated SEO tool, whereas the CMS Hub allows you to create web pages with prompts to assist in optimizing them for search engines. 
 
My preferred HubSpot SEO services include;

• HubSpot SEO Tool
• Free SEO Resources
• HubSpot Website Grader 
• Optimize Panel
• SEO Training Courses 

The HubSpot SEO Marketing Software users can utilize various features inside the SEO Recommendation tool to enhance the SEO of all pages on their website. 
 
Then, individuals who have the Marketing Hub Enterprise or Professional subscription will be able to utilize their SEO Topics Keywords Tool.

 
Also, your marketing team can make use of free tools and resources like the HubSpot Website Grader tool and free SEO courses on HubSpot Academy for learning. 
 
The HubSpot's Website Grader tool provides customized reports for free by analyzing the page size, speed, requests, and important SEO metrics of your website. 

 
Also, this tool will assess if your site is ready to provide the optimal experience for mobile users. 
 
Lastly, HubSpot SEO tool assesses whether a website is easily discoverable by both search engines and people. 

 
It evaluates meta descriptions, page index, link text, and content plugins for various factors. 

4. RankIQ

RankIQ is an SEO tool that makes use of artificial intelligence to offer SEO improvements that can assist in boosting content rankings on Google. 
 
RankIQ provides recommendations on your optimal word count, page title, and topic keywords in order to improve content ranking on the first page of Google. 
 
Its purpose was to assist bloggers and content creators in achieving top rankings on Google's search engine results page. 
 
The creator of the tool understood that many content creators struggle to rank their websites on Google's first page for specific keywords. So, the tool targets bloggers, writers, and publishers who aim for a high Google ranking. 
 
It is designed to be used by novice, intermediate, and expert bloggers. The software can enhance both new and existing posts to boost their organic traffic. 
 
RankIQ's Keyword Library is a distinctive feature that I have not encountered in any other SEO/SERP tool. 
 
It holds numerous well-researched low-competition keywords organized into different niches. 
 
The tool provides a large selection of carefully chosen keywords for more than 60 blogging niches. This is a fantastic resource for new bloggers who are still learning keyword research. 
 
They will be able to save a lot of time and choosing the right keywords carefully will increase their chances of ranking well in the SERPs. 
 
RankIQ guides users in the right direction particularly when their website is fresh and still lacks any domain authority. 

5.SerpWatch

SerpWatch is a comprehensive SEO tool created to assist marketers and agencies in monitoring their SERP rankings and analyzing search performance using advanced keyword data. 
 
SerpWatch is the sole tool available that provides real-time notifications on keyword changes.
 
The tool features a very effective Client Management system that enables agencies to oversee clients through a white-label dashboard, share keyword updates from their own domain, as well as download and arrange branded SEO reports. 
 
Also, SerpWatch provides various advanced functionalities that extend beyond basic rank monitoring. These include;

• Evaluating various SEO factors in a line chart.
• Monitoring identical keywords across various locations, domains, search engines, and devices within a single project. 
• Integration of Google Analytics, Google Search Console, and APIs. 
• Monitoring SERP features.
• Checking data accuracy using SERP screenshots.
• Monitoring changes in Google's algorithm updates. 
• Keyword suggestion feature.
• Projects Custom SW score.
• Tagging keywords across different projects.
• Detection of keyword cannibalization. 

6. Site Analyzer 

Site Analyzer is a top website analyzer platform that allows you to enhance your search engine visibility. 
 
The SEO tool lets you assess your entire site and uncovers all SEO problems using a variety of criteria. 
 
It is specifically created for individuals in the digital marketing, SEO, and web development fields looking to improve website effectiveness. 
 
Site Analyzer provides an intuitive solution for enhancing SEO strategies through thorough site audits and valuable keyword analysis, ultimately leading to improved site ranking and optimized web performance. 
 
It conducts complete Site Audits, advanced Keyword Analysis, detailed Backlink Analysis, Content Optimization, etc. 
 
It’s an incomparable SEO tool with essential features for your website's success. You can use it to;

• Uncover fresh keywords using the Keyword Research tool. 
• Monitor your keyword rankings and pinpoint the top keyword possibilities for your website. 
• Display and market reports that are one-of-a-kind and personalized with your logo and color scheme for resale. 
• Monitor your competition by examining their keyword rankings and the number of backlinks they have. 
• Improve your pages individually using the Page Analysis tool. 

Conclusion

Though there are numerous SEO tools that provide comprehensive features for various SEO tasks such as keyword research and site audit, the tools mentioned in this article are very outstanding and effective. So, start improving your website ranking with them today.