Can Google Analytics Track Leads From Your Google Ads

Published November 23, 2024

Your Google Ads have been successfully kickstarted and now you are observing your ads to know the amount of leads they will generate.
 
It is crucial to monitor leads generated from your Google Ads in order to accurately assess the effectiveness of your campaigns. 
 
But can Google Analytics track leads from your Google Ads? Read on to find out!

What is Leads Tracking in Google Ads?

Google Ads leads tracking is the process of measuring the effectiveness of your paid ad campaign. 
 
It involves evaluating predetermined actions taken by customers post-interaction with your advertisement. 
 
This information enables you to determine what is effective and what is not, in order to optimize your ads, landing pages, content, and keywords accordingly. 

Can Google Analytics Track Leads From Your Google Ads? 

Yes, Google Analytics can track leads from your Google Ads. 

 

Utilizing Google Analytics to track leads from your Google Ads will provide a thorough understanding of your ad performance and enable you to make adjustments as required.

Why Should You Use Google Analytics to Track Leads From Your Google Ads? 

By connecting Google Analytics to track leads from your Google Ads, you can gain a lot of benefits;

1. Monitor the success of your Ads campaigns. 
2. Enable information to move between the two products.
3. View precise revenue information in both Google Ads and Google Analytics in case you are operating an eCommerce company.
4. Bring back users by taking into account their actions on your website or within your app.  
5. Generate Google Ads conversions using your Google Analytics 4 key events. 
6. Boost sales, conversions, or online visitors by utilizing the information obtained from Google Analytics.
7. Automatically turn your data to audience profiles, allowing you to easily understand your customers. 
8. Track the entire customer journey, from their interactions with your ad marketing efforts such as clicking on ads, to their ultimate completion of key actions on your website or app like making purchases or engaging with content. 

How to Link Google Analytics to Google Ads So You Can Start Tracking Leads

You have the option to connect your account on Google Ads to your GA4 property, which can include roll-up properties and sub-properties.
 
To link Google Analytics to your Google Ads, follow these steps: 

• In Google Analytics, click on Google Ads Links under Product Links in the Admin section. 
• Select Link. 
• Select ‘Google Ads accounts’, then pick the specific account on Google Ads you wish to connect. 
• Press the Confirm button. 
• Press the Next button. 
• Personalized Advertising will be enabled by default. 
• Extend the functionality of Enable Auto-Tagging to activate automatic tagging or keep your current auto-tagging setting unchanged. 
• Proceed to Next and then examine your settings. 
• Press Submit to connect your account with the existing settings. 
• Start a tour of these aforementioned steps by simply pressing the button provided. 
• When transitioning from your Universal Analytics to GA4 and you require numerous links from Google Ads to be migrated, utilize an import tool instead of connecting them manually.  

You can confirm and modify the connection between Google Analytics properties and Google Ads. To do this;

• Go to Admin, and select Google Ads links under Product links. 
• Click on the arrow that appears at the row's end corresponding to the linked account you wish to modify. 
• Activate or deactivate Enable Personalized Advertising. 
• Tap to remove the link.  

How to Get Started with Using Google Analytics to Track Leads From Your Google Ads

Once you establish a connection between Google Analytics and Google Ads, Google Ads information will appear in your GA4 reports within 2 days. 
 
Then you can start utilizing data coming from your GA4 to track leads from Google Ads. 
 
In order to utilize this data, it is necessary to log in to your Google Ads to either generate Google Ads conversions using key events tracked in Google Analytics or include viewers in an ad group or campaign.
 
To conduct remarketing, the property must have either the Google Signals feature or the collection of data provided by the user activated.

What are the Requirements for Linking Google Analytics to Google Ads?

In order to connect Google Analytics to Google Ads, you will need Google account with specific permissions. 
 
To connect, you need to have administrative or editorial permissions in Google Analytics for the specific property. 
 
Then, this Google account must have administrative privileges in Google Ads.
 
When you connect an account in Google Ads Manager, data imported from GA4 will be accessible by all client accounts linked to it. 
 
In case your account lacks these permissions, seek assistance from your Google Ads or Analytics administrator. 

What are Some Limitations When Linking Google Analytics to Google Ads?

You can only generate a maximum of 400 links for each property though if your existing Google Ads configuration surpasses this restriction, you can set up a manager account on Google Ads and connect it to your Google Analytics account. 
 
GA4 properties can only be connected to single Google Ads accounts and manager account. 

Conclusion 

When investing in ads, it is important to ensure that you are receiving a worthwhile outcome. 
 
By using Google Analytics to track leads from your Google Ads, you will gain comprehensive insight into how well your ads are performing and carry out necessary changes if needed.