What to Include on Main Service Page for SEO for Website
Published November 26, 2024
It is crucial that your website's main service page is completely optimized for SEO to improve your rankings.
Also, the information on a main service page must not just be pertinent but also convincing enough to prompt customers to take a specific action, be it subscribing or making a purchase.
Wondering what to include on the main service page for SEO for a website? Read on to find out!
Main service pages are designed with the purpose of promoting products or services, in contrast to more informational pages such as a homepage, contact page, or about page.
It outlines the services you provide, highlights your distinguishing factors, and showcases why your brand is the most suitable for the task.
Primarily, your main service page needs to address customer inquiries and deliver the necessary details regarding your services and products.
Alt text involves naming images in a way that’ll help to improve their ranking in search results.
Including keywords in your alt text can enhance your main service page's rankings.
Also, adding alt text will help to describe an image for users who are visually impaired.
However, while it is crucial to maintain visually attractive content through images, it should not disrupt the functionality or performance of your website.
Therefore, reduce the size of your images by compression and utilize accurate and timely formats.
Then, above everything, the images must be related to your services and page.
Hence, when incorporating keywords into your main service page, it's crucial to naturally integrate them in all key areas like your H1 tag.
Also, include relevant keywords in your H2, H3, and H4 subheadings to address various facets of your services or products.
Including a short description of individual services and adding details like pricing, benefits, and features is very important.
It goes without saying that the descriptions must be accurate with clear calls to action included within them.
They need to be both clear and brief, ideally fitting within 150 to 160 characters even after adding keywords.
Utilizing it can enhance the visibility and attractiveness of your main service page in search results.
Additionally, it aids search engines in comprehending your page for voice search.
Elements like online reviews, rich snippets, and star ratings are important to include in your schema markup because they offer more contextual information and will most probably attract clicks than regular search results.
Meta tags are important for rankings and they should be concise yet engaging for both search engines and users.
Therefore, aim to create meta tags for your main service page that incorporate your main keyword.
Likewise, ensure the page's meta description is 150 to 160 characters long with the primary keyword, a short description of services, and possibly a CTA.
Therefore, it is important that content, as a crucial component of SEO, must be included in your main service page and it should offer significant value to visitors by demonstrating your offerings and how they meet their needs in a unique and clear manner.
Also, you should incorporate long-tail keywords organically into the content to avoid sounding overly rehearsed.
Then, in order to boost your main service page content credibility, consider including testimonials, online reviews, and case studies in the primary service section.
The content should also have visually appealing elements such as short videos and clips which are essential in improving customer engagement and establishing connections with one's audience.
They should be incorporated into parts such as the middle, side, and end sections.
You may also consider incorporating pop-up box CTAs that are programmed to show or hide based on the user's intentions and scrolling behavior.
For example, pop-ups that appear when a user is about to exit the website.
Embrace creativity in crafting CTAs and tailor them to cater to various user demographics.
Therefore, add internal links to other pages on the website such as related services, blog posts, and case studies on your main service page for optimal SEO results.
Unlike backlinks that attract visitors from third-party sites and external sources, internal links enhance the organization of your pages and the content on your site to facilitate smooth navigation between different sections.
Also, it offers you the opportunity to be showcased in Google's featured snippets, visible at the SERPs' top.
To ensure you are targeting the correct areas for your page, consider conducting keyword research so as to grasp the types of questions users commonly pose.
Therefore, it must be optimized for SEO in order to appear on SERPs and improve your ranking.
By focusing on the things listed in this article such as keywords, CTAs, content, and linking internally, you will improve your Google ranking and increase organic traffic.
Also, the information on a main service page must not just be pertinent but also convincing enough to prompt customers to take a specific action, be it subscribing or making a purchase.
Wondering what to include on the main service page for SEO for a website? Read on to find out!
What is a Main Service Page?
A main service page is a page that contains all the services and products provided by a business or brand.Main service pages are designed with the purpose of promoting products or services, in contrast to more informational pages such as a homepage, contact page, or about page.
It outlines the services you provide, highlights your distinguishing factors, and showcases why your brand is the most suitable for the task.
Primarily, your main service page needs to address customer inquiries and deliver the necessary details regarding your services and products.
What to Include on a Main Service Page for SEO?
What should you include on your website's main service page for SEO?1. Images
Your main service page should contain some images optimized with alt text for SEO.Alt text involves naming images in a way that’ll help to improve their ranking in search results.
Including keywords in your alt text can enhance your main service page's rankings.
Also, adding alt text will help to describe an image for users who are visually impaired.
However, while it is crucial to maintain visually attractive content through images, it should not disrupt the functionality or performance of your website.
Therefore, reduce the size of your images by compression and utilize accurate and timely formats.
Then, above everything, the images must be related to your services and page.
2. Relevant Keywords
Google has made significant progress in determining a website's relevance to keywords for ranking purposes.Hence, when incorporating keywords into your main service page, it's crucial to naturally integrate them in all key areas like your H1 tag.
Also, include relevant keywords in your H2, H3, and H4 subheadings to address various facets of your services or products.
3. Service Description with Keywords
You should list and describe the various services you offer on your website's main service page and incorporate relevant keywords into them for SEO purposes.Including a short description of individual services and adding details like pricing, benefits, and features is very important.
It goes without saying that the descriptions must be accurate with clear calls to action included within them.
They need to be both clear and brief, ideally fitting within 150 to 160 characters even after adding keywords.
4. Schema Markup
This is a type of organized information that can be included in your website's HTML code to assist Google in comprehending your services more effectively.Utilizing it can enhance the visibility and attractiveness of your main service page in search results.
Additionally, it aids search engines in comprehending your page for voice search.
Elements like online reviews, rich snippets, and star ratings are important to include in your schema markup because they offer more contextual information and will most probably attract clicks than regular search results.
5. Meta Tags
Just like description and title, meta tags offer details about a main service page to search engines, helping them determine the page's rank on SERPs.Meta tags are important for rankings and they should be concise yet engaging for both search engines and users.
Therefore, aim to create meta tags for your main service page that incorporate your main keyword.
Likewise, ensure the page's meta description is 150 to 160 characters long with the primary keyword, a short description of services, and possibly a CTA.
6. Content
Top-notch content is the fundamental basis for the establishment of your online brand.Therefore, it is important that content, as a crucial component of SEO, must be included in your main service page and it should offer significant value to visitors by demonstrating your offerings and how they meet their needs in a unique and clear manner.
Also, you should incorporate long-tail keywords organically into the content to avoid sounding overly rehearsed.
Then, in order to boost your main service page content credibility, consider including testimonials, online reviews, and case studies in the primary service section.
The content should also have visually appealing elements such as short videos and clips which are essential in improving customer engagement and establishing connections with one's audience.
7. Calls-to-Action
To enhance SEO and conversion rates, numerous CTAs with relevant keywords should be prominently displayed in multiple locations on your main service page.They should be incorporated into parts such as the middle, side, and end sections.
You may also consider incorporating pop-up box CTAs that are programmed to show or hide based on the user's intentions and scrolling behavior.
For example, pop-ups that appear when a user is about to exit the website.
Embrace creativity in crafting CTAs and tailor them to cater to various user demographics.
8. Internal Links
Internal links play a crucial role in enhancing the SEO and traffic of a main service page.Therefore, add internal links to other pages on the website such as related services, blog posts, and case studies on your main service page for optimal SEO results.
Unlike backlinks that attract visitors from third-party sites and external sources, internal links enhance the organization of your pages and the content on your site to facilitate smooth navigation between different sections.
9. FAQs
FAQs on a main service page, which are questions frequently asked by people, are another element that enhances SEO rankings.Also, it offers you the opportunity to be showcased in Google's featured snippets, visible at the SERPs' top.
To ensure you are targeting the correct areas for your page, consider conducting keyword research so as to grasp the types of questions users commonly pose.
Conclusion
Your website's main service page is a top spot for generating leads and converting them into clients.Therefore, it must be optimized for SEO in order to appear on SERPs and improve your ranking.
By focusing on the things listed in this article such as keywords, CTAs, content, and linking internally, you will improve your Google ranking and increase organic traffic.
